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    Co-op Offensive on Social Media

    Participating companies in our program will be offered attractive packages to leverage the strong current trend on social media in favor of Canadian-made products over American or Asian alternatives.

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    A Reality Show Project Proposed to the Government of Canada

    Whether singular or plural, the idea of putting more Canadian — or more Canadians! — into home construction is at the heart of a television show concept developed by Richard Darveau, CEO of the “Well Made Here” program, and submitted this week for consideration to Minister Mélanie Joly.Lire la suite

    Sell More, Depend Less: Canadian Manufacturers’ Intentions Are Becoming Clearer Following Our Survey

    A renewed interest in interprovincial sales, a continued—albeit cautious—attraction to the U.S. market due to its size and proximity, an ambition to triple online sales, and a strong desire to reduce dependence on the U.S. and China for components and raw materials. These are the key trends revealed by the recent survey conducted among manufacturers participating in the Well Made Here program.Lire la suite