News

Retailers want to build customer loyalty, create closer connections, and establish lasting relationships. However, how are they to be perceived as good partners if they offer non-quality? How are they to be perceived as good citizens invested in their community if they only live from exports? And how do they make money if they position their business based on low pricing and the same assortment of products as any other hardware store?Read more

Even before the advent of Covid-19, the “Well Made Here” program aimed to increase the visibility of accredited products in a variety of ways. While the unexpected arrival of the pandemic adds complexity to the situation, it also lends itself as an opportunity to promote quality products made here and to stimulate the economy.Read more

Initially, we wanted to start with two points of sale. Because of a more pronounced interest, which is very encouraging, there will be five participants in the pilot which will be used to verify a theory: if a business makes efforts to position itself as a destination for quality products manufactured in Canada, will it benefit? And by extension, will this help its banner and its suppliers? Taking the notion even further, will this be perceived positively by its customers, consumers and professionals alike?Read more

More than forty manufacturers exhibited accredited “Well Made Here” products at one and / or the other of the buying shows put on by two of the program’s partner banners. Specifically, the RONA and ACE show this October in Montreal and the BMR Group event which took place this November in Quebec.Read more