News
In the aftermath of the U.S. elections, here is the letter that the President and CEO of the program, Richard Darveau, sent to the Prime Minister of Canada and the leaders of the other four federal parties. The objective: as the Canadian government’s budget is being prepared and the U.S. counterpart announces more protectionist measures, send a “wake-up call” about three gaps: no Canadian content is required in public procurement, the origin of products is not a factor in granting subsidies, and there is a great opportunity to encourage citizens and businesses here to buy more Canadian-made products that meet our construction standards.
On October 22, at the Manoir Richelieu, the CEO of the “Well Made Here” program was able to touch hearts, minds, and wallets.
On the 12th edition of a specialized fair on French products called MIF (for Made in France), the European polling firm OpinionWay has just published a study on the perception of French products among the population in four countries: Germany, Italy, China, and the United States. There are lessons to be learned and inspirations to be found in it.
Canada’s fastest athlete, Audrey Leduc, who has agreed to be the ambassador of the “Well Made Here” program, is making more and more headlines in the media on the eve of her departure for the Paris Olympic Games.
Renin Canada and its two factories, one in Brampton, Ontario, and the other in East Montreal, Quebec, have just joined “Well Made Here”.