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    Social Responsibility as a Competitive Asset for Contractors

    The concept of social responsibility for a company refers to the positive impact the business can have on its community and more broadly, on the whole society. It’s in the interest of building and renovation contractors to seek to fulfill the needs of consumers who are sensitive to these issues, which involves using locally produced and sustainable products in their service offerings.Read more

    Two hardware stores pilot with ten measurable objectives

    The fall campaign for “Well Made Here” (WMH) will be highlighted by the choice of two hardware stores from across Canada to serve as labs that aim to verify a theory: if a business makes the effort to position itself as a destination of choice for quality products that are made here, will it be more profitable? And by extension, will it help its banner and suppliers? Lets take that a little further, will it be perceived positively by its end-user customers and professionals?Read more