Banners expressing their support for the program more and more definitively

At their own pace, in their own way and in alignment with their business model and corporate culture, to our knowledge, three of the program’s partner banners have sections dedicated to “Well Made Here” and its accredited products on their site web.

In addition to its testimonials of support on LinkedIn, making room for the WMH booth at its buying shows and publishing dedicated content on the commercial websites for RONA and Réno Dépôt, Lowe’s Canada has invited suppliers participating in the program to identify the universal product codes of accredited products so they can be tracked in inventory management systems, resulting in flagging these on in-store electronic tags and applying a search filter on the website.

In addition to posting dedicated content on its website, Patrick Morin features the logo in its flyers on a regular basis, provides an overview of the program in new employee orientations and displays the program logo on in-store promotional material in all of its points of sale.

Home Hardware has a dedicated landing page for the program on its website and is working with the WMH team to provide promotional point of sale materials for the program for its affiliates to use in their stores. This banner has provided space for the program’s promotional booth at all its buying shows when these are held in person.

“The banners continue to renew their commitment towards the program’s mission and to make internal resources available to collaborate with the WMH team”, notes Célie Cournoyer, director of operations for WMH who believes that “the simple and concrete gestures asked of them have a significant collective impact”.

In 2022, what we are aiming for is a better harmonization of tactics. Concerted campaigns in which all the banners can take place together at the same time to convey their respective brand image with ours at its side.

If the other partner banners and buying groups are not featured in this article, their commitment should not be questioned. There is no doubt that they will feel motivated, believes Ms. Cournoyer, optimistic that they are working on measures they will choose to apply while respecting their distinctive business models.