Venmar: exemplary multichannel promotion
On joining, Venmar Ventilation set itself the goal of chiming the news that the company is a proud program participant and was accrediting its qualified Broan, NuTone and Venmar product lines.
As mentioned in the article entitled “Up to manufacturers to self-promote more“, the success of the mission to encourage local buying is directly proportional to the ease with which products can be found via the “Well Made Here” logo, and to raising the awareness of as many people as possible, including staff and external audiences.
Ventilation product manufacturer Venmar’s team took quality time to lay out a detailed plan which leveraged all the means at its disposal in order to integrate the “Well Made Here” logo into its packaging, to present its accredited products in store and online, and ultimately, to communicate its participation in the program to its various audiences using all possible forums.
Jean Deslandes, Senior Channel Marketing & Communications Manager at Venmar
Ventilation product manufacturer Venmar’s team took quality time to lay out a detailed plan which leveraged all the means at its disposal in order to integrate the “Well Made Here” logo into its packaging, to present its accredited products in store and online, and ultimately, to communicate its participation in the program to its various audiences using all possible forums.
For more than 40 years, Venmar Ventilation has designed and manufactured a variety of products at its factories in Drummondville, Quebec. According to Jean Deslandes, Senior Channel Marketing and Communications Manager, “Well Made Here’s mission reflects many of our company’s values by ensuring that consumers can make informed purchase decisions and have full confidence in Canadian-made products, while also supporting local economies and manufacturing jobs.”
Venmar’s assertion resonates as a firm commitment. It is repeated in the press release announcing the company’s participation in the program, in an employee marketing update bulletin, in a letter sent to targeted suppliers and one sent to buyers of the program’s partner banners.
Jasmine Sylvère, Senior Advisor – Promotion & Advertising for the “Well Made Here” Organization
“This is not, of course, the only manufacturer to display and convey information and then ensure that the branding is properly integrated,” notes Jasmine Sylvère, Senior Advisor of Promotion and Advertising. “That said, Venmar Ventilation’s initiative stands out for its completeness,” she adds.
The “Well Made Here” team, would like to highlight the efforts, for example, of the following manufacturers who actively promote their accredited lines of product and their status as participants:
Richard Tools, Finitec, Techniseal, Dural, EAB, Laurentide Paint, Adfast, Bélanger Laminates, Cobra Anchors, PolarMade Products, Sika, Global Dec-K-ing, Amherst Mouldings, Giant, Cameron Structures de Bâtiment, Duststop Air Filters , Formica, Super Remover, Dimplex, Juniper BBQ Scraper, Cold Dragon, Korhani, E-Zee Strip, WeldBond.
As to the others, some have just joined but all have the necessary tools for self-promotion.
Manufacturers are invited to contact Célie Cournoyer, Director of Operations at celie@ici-here.ca to receive the necessary support, free of charge, and take full advantage of the program’s brand image.